Stop Bullying Mid-Mo initiative finalist for national public service award

The National Association of Broadcasters recognized KRCG 13's Stop Bullying Mid-Mo initiative as a finalist for a public service award. (KRCG 13)

KRCG 13's efforts to help stop bullying have gained national attention.

The National Association of Broadcasters Education Foundation (NABEF) recognized the Stop Bullying Mid-Mo initiative as a finalist for its Celebration of Service to America Award, which recognizes outstanding community service by local broadcasters.

"I am so proud of our KRCG 13 News Team for providing excellent content that makes a difference in the lives of our viewers," KRCG 13 General Manager Beth Worsham said. "The Stop Bullying Mid-Missouri effort has been supported by many organizations including the United Way, Jefferson City and Columbia Public Schools System, and Stephen’s College. The response and feedback from our local community has been nothing short of astounding. It’s clear from those conversations with our viewers that bullying has touched almost every life in some way."

KRCG 13's bullying prevention program was one of five finalists for the Service to Community Award for Television - Small Market. The finalists included:

  • WCTV Tallahassee, Fl., “WCTV Peanut Butter and Jelly Jam,” Gray Television (winner)
  • KAAL-TV Rochester, Minn., “ABC 6 News Weather Lab,” Hubbard Broadcasting
  • KRCG-TV Columbia, Mo., “Stop Bullying Mid-Mo,” Sinclair Broadcast Group
  • WEAU-TV Eau Claire, Wis., “Tornado Relief Fund,” Gray Television
  • WREX-TV Rockford, Ill., “Hooked: The Opioid Epidemic Hits Home,” Quincy Media

The station partnered with United Way and launched the initiative Sept. 6, 2017. The Stop Bullying Mid-Mo initiative features three stories every first Thursday of the month, including interviews with agency representatives who deal directly with bullied individuals.

"It's something that I think really touches everybody," KRCG 13 News Director Matt Johnson said at the time. "So we thought it was time that we take a stand as a television station in stop bullying mid Missouri."

KRCG 13's Meghan Lane, Caileigh Peterson and Megan Sanchez comprised personal stories on how bullying has impacted their lives in a special broadcast. They then followed the broadcast with a Facebook Live discussion and answered questions with viewers for nearly an hour.

For more information on how to help stop bullying, click the link for dozens of stories and resources on how to find help.

Also recognized for public service was KTYX-FM for its “Y107 Miracles for Kids Radiothon” in the category Service to Community Award for Radio - Small Market. KCLR-FM (Boonville) was a finalist in the category for its “Clear 99 Honor Flight Radiothon.”

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