Taco Bell will add alcohol to its menu at 300 locations
WASHINGTON (Sinclair Broadcast Group) -- In an effort to innovate their brand, fast food chain Taco Bell has announced they will open 300 brand new locations that will serve alcohol.
The locations will not have a drive thru and will be known as 'cantina style' Taco Bell locations. Ironically, 55 to 70 percent of Taco Bell's revenue comes from drive thru orders, according to Food and Wine.
Taco Bell's new franchise is expected to launch by 2022. The company is focusing on urban areas such as Detroit, Pittsburgh, Chicago, Las Vegas, San Francisco, Boston and New York. The locations will also have "artwork, open kitchens and digital menu boards."
"One of the cool things happening in America right now is the revitalization of urban areas, and we're seeing millennials moving into downtown areas," Mike Grams, Taco Bell's chief operating officer told Food and Wine.
Alcohol served in the cantina-style Taco Bell will include draft beer, bottled beer, sangrias and twisted mixed drinks.
The company says, "Taco Bell Cantina restaurants will be the first and only Taco Bell restaurants to serve alcohol to customers who are of legal drinking age."
This is not the first time Taco Bell has tried different stunts in an effort to attract millennials. In February, the fast food chain offered patrons $600 weddings in Las Vegas and back in 2016 they opened a club on the Las Vegas Strip.