Local radio station personalities are holding their Annual Thanksgiving Food and Fund Drive for the Food Bank of Central and Northeast Missouri.
The 12 hour event started at 6:00 a.m.
Five radio stations are hosting a radio-thon at Schnucks and Walmart stores in Jefferson City, Columbia, Fulton and Moberly.
For every one dollar donated, the food bank can provide 11 meals.
Marketing Coordinator Mike DeSantis said, ??The response has been good. We always have people who want to give food or money. We accept both. With a dollar, we can make 15 pounds of food. Sometimes when people hear that, they go really? I say, really. Then, they write check. People have been very generous with their money today.??
Last year??s drive brought in over 13,000 pounds of food and more than $52,000.
Organizers want to provide 15 million meals for people in need next year.