Did Black Friday live up to the hype?

Jefferson City Black Friday shoppers.

Black Friday shopping results are in and they're not as good as expected.

Shoppers spent only slightly more this Black Friday than they did last year, according to a research firm.

Preliminary sales data indicate shoppers spent more than $10.5 billion when they hit the stores the day after Thanksgiving.

Even though sales are only up slightly from last year - one of the worst retail shopping seasons in decades - research shows the average amount online shoppers spent on Black Friday rose by 35 percent.