OSAGE BEACH -- It's rare to find a man that will put on a dress, unless you're at the Girly Man Open. An all-male golf outing where feminine attire helps fund breast cancer research. Co-founders of the golf outing, Nick Hugeback and Kevin Jesse, say the tournament blossomed through a friendly bet.
"It started out as a bet based on your previous day's golf score and your weight and your height," said Hugeback.
The bet however had a twist according to Jesse.
"The loser was going to have to wear a dress and it escalated from there that instead of the bets going to the winners, that we would donate it to breast cancer research."
The outing began at the Lake of the Ozarks in 2008 with 12 people and seven years later its grown to more than a hundred golfers. Each year the Girly Man Open has a different girly theme that participants must abide by and the best dressed golfer wins the coveted Girly Man of the Year award.
"I saw a guy shave his legs one time and people take it to different extremes," said Hugeback. "But they're all here for the same cause."
This year's girly man theme was cheerleaders and golfers like Shannon Niles, a first year participant in the outing, weren't shy about dressing up.
"My wife helped me out. She bought me some tutus and a pink t-shirt, some suspenders, nice legs warmers with some bows on them. My wife set me up to look like a fine young lady," said Niles.
And if wearing a dress wasn't enough, the Girly Man Open also puts its own spin on following the rules like a lady.
"Everybody on every hole will hit from the red tees if you're in girly attire. On the par three's, you have to use you're driver like most ladies would use," Hugeback said."
Jesse added another essential guideline, "Accessories are big, so if you accessorize your outfit, that always carries a lot of weight with the group."
While the Girly Man Open is meant to be fun, its real mission is bringing a cure to breast cancer and this year's event raised nearly thirteen thousand dollars.
"First thing is it's a fun time, the second thing is it's a cause that everybody has close to their heart," said Hugeback. "That's why this tournament has gotten so big, is those two reasons."