The day after Thanksgiving, also known as Black Friday, is considered to be the official start of the holiday shopping season.
But some bargain hunters aren't waiting that long.
At the Columbia Mall, a number of shoppers got a jump start Saturday, taking advantage of early discounts.
To kick-off the holiday season, lifestyle guru, and TV celeb, Steve Kemble was brought in to help some helpless holiday shoppers.
So what trends are shaping up this year?
"People are purchasing quality versus quantity," said Kemble, who wore a bright green suit jacket and red tie. "Buy one jacket that may last someone for three years, or four years, or even 10 years -versus a lot of different items that only last a year or so."
In addition to buying items that will last "for years and years," Kemble says "double-duty" gifts are popular with parents. For example, toys that can also serve an educational purpose, or that come with a book.
Gifts for the home are also hot this year: crock pots, recipe books and video games are all popular gift ideas. For shoppers that want to start spending now, Kemble says many stores are already starting to slash prices.
He expects even deeper discounts and long lines come Black Friday.