Local independent cinema campaigns to go digital

Capitol City Cinema aims to raise $10,000 to upgrade to digital technology (KRCG 13) 

Capitol City Cinema has started a campaign to raise money to upgrade to digital technology in order to keep providing independent, foreign, and documentary films to the Jefferson City community.

The single screen cinema is a non-profit, community-based, member-supported movie theater located downtown.

"We're offering a completely different theater experience than the other places in this town," Board Member Cara Alexander said.

"It's so important that this cinema go digital because right now we're not getting the films we want and when we do there's not always a guarantee that it's going to work," Alexander said.

Unfortunately, their current projection system will sometimes have technical difficulties with faulty discs causing the picture or sound to cut out during the film.

"It's not as dependable as a movie theater needs to be," Alexander said. "So digital is really going to eliminate all the problems we have with our current system and not just that but gives us a lot more opportunity to provide to the community what they told us they want."

Emma Hull, a box office employee at the cinema, said, "you actually learn from the movies we show and it's truly art."

Hull, a senior at Jefferson City High School has worked at the movie theater for about a year and typically runs the box office by herself.

"We open a little early, we pop popcorn, I take tickets, I start the movie," Hull said. "It's really like a one man show."

She said the art theater is important to the community because it's a chance to watch these distinguished films without having to travel far.

"It just brings you so many opportunities to see things you normally wouldn't," Hull said. "We're truly trying to bring more art and diversity to the community."

Alexander said their goal is to raise $10,000 to make the switch.

Once digital, Capital City Cinema would also have the chance to play newer popular films such as "La La Land" and "Manchester by the Sea".

If you're interested in reading more about what the money will be spent on or would like to donate, click here.

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