Bargain shoppers looking to score Black Friday deals this year may have an extended time to do so.
Retailers over recent years have extended Black Friday sales to include the late Thanksgiving hours, but Walmart is going even further this year.
Beginning Friday, November 22, Walmart will discount select toys and electronics to match the Black Friday prices of retailers like Target, Toys R' Us and Best Buy.
"That's something that we've never done before. It's the first time we've had a pre-Black Friday event and we're looking forward to doing that and helping customers get an early start to Christmas shopping," Jefferson City Walmart store manager Scott McCutchen said.
He added that the extended sale helps make up for holiday shopping time lost by this year's late Thanksgiving.
"It puts a compression on Christmas shopping. Here it is today [Thursday] going to be 33 days from Christmas and a lot of people probably haven't even started...so that's kind of what we're trying to do," McCutchen said.