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Baseball's beer looks to enshrine opening day

A new Budweiser promotion seeks to collect 100,000 online signatures on a White House petition to declare the start of Major League Baseball a day of national observance.


Baseball's official beer wants to turn what is already a cause for celebration among fans into a national holiday.


A new Budweiser promotion seeks to collect 100,000 online signatures on a White House petition to declare the start of Major League Baseball a day of national observance. Former St. Louis Cardinals great Ozzie Smith is leading the promotional effort.


The St. Louis Post-Dispatch reports that the campaign launched Tuesday and includes digital ads on ESPN.com and MLB.com. The campaign deadline is March 31.

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