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The NFL plans to air an ad promoting unity following Trump's attacks on anthem protests

San Francisco 49ers Eric Reid and Colin Kaepernick take a knee during the National Anthem prior to their game against the Carolina Panthers in Charlotte North Carolina, Photo Date: 9/18/16 Source: Ed Clemente / MGN

The NFL plans to run an ad produced for Super Bowl LI during NBC's "Sunday Night Football" telecast, according to a CNN exclusive report.

The ad, titled "Inside These Lines," was originally meant to "demonstrate the power of football to bring people together."

"We think this is the single best response to demonstrate what we are about," an NFL spokesman told CNN.

The main message in the ad is unity on the field.

"Inside these lines, we don't have to come from the same place to help each other reach the same destination," narrator Forest Whitaker says in the ad. "Inside these lines, we may have our differences, but recognize there's more that unites us."

The NFL reportedly made the decision to re-purpose the ad after President Donald Trump called for players who kneel during the national anthem to be fired.

Watch the ad on Circa's website.

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